Brand Identity
& Collateral Design
Brand Identity
& Collateral Design
About Swvl
The SWVL App is a ride-hailing platform that provides a seamless alternative to traditional transportation, and enables mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services.
For its Pakistan launch in 2019, we designed a full range of visuals—from social media ads to merchandise. Each creative was tailored to promote SWVL’s service and brand, making sure it resonated with a broad audience.
Bold, Vibrant Visuals
Our creatives embraced SWVL’s iconic red & yellow colour palette, featuring bold imagery in the brand’s signature isometric style. From print ads to stationary, every creative, content, and collateral stood out, making alternate ride-hailing platforms’ branding fade into the darkness.
Genre
Ride-hailing
Mass transport
Deliverables
Fully functional& Developed Responsive WebsiteAlong withall the custommade assets





About Swvl
The SWVL App is a ride-hailing platform that provides a seamless alternative to traditional transportation, and enables mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services.
For its Pakistan launch in 2019, we designed a full range of visuals—from social media ads to merchandise. Each creative was tailored to promote SWVL’s service and brand, making sure it resonated with a broad audience.
Bold, Vibrant Visuals
Our creatives embraced SWVL’s iconic red & yellow colour palette, featuring bold imagery in the brand’s signature isometric style. From print ads to stationary, every creative, content, and collateral stood out, making alternate ride-hailing platforms’ branding fade into the darkness.





Goal
About Swvl
About Swvl
Toyota entrusted our design studio with the exciting task of defining the brand identity for their pioneering Seizu concept car. Tasked with encapsulating Toyota's vision for future mobility, we set out to create a visual identity that embodied innovation, sustainability, and practicality.
The SWVL App is a ride-hailing platform that provides a seamless alternative to traditional transportation, and enables mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services.
For its Pakistan launch in 2019, we designed a full range of visuals—from social media ads to merchandise. Each creative was tailored to promote SWVL’s service and brand, making sure it resonated with a broad audience.
The SWVL App is a ride-hailing platform that provides a seamless alternative to traditional transportation, and enables mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services.
For its Pakistan launch in 2019, we designed a full range of visuals—from social media ads to merchandise. Each creative was tailored to promote SWVL’s service and brand, making sure it resonated with a broad audience.
About Swvl
Bold, Vibrant Visuals
Bold, Vibrant Visuals
The SWVL App is a ride-hailing platform that provides a seamless alternative to traditional transportation, and enables mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services.
For its Pakistan launch in 2019, we designed a full range of visuals—from social media ads to merchandise. Each creative was tailored to promote SWVL’s service and brand, making sure it resonated with a broad audience.
Our creatives embraced SWVL’s iconic red & yellow colour palette, featuring bold imagery in the brand’s signature isometric style. From print ads to stationary, every creative, content, and collateral stood out, making alternate ride-hailing platforms’ branding fade into the darkness.
Our creatives embraced SWVL’s iconic red & yellow colour palette, featuring bold imagery in the brand’s signature isometric style. From print ads to stationary, every creative, content, and collateral stood out, making alternate ride-hailing platforms’ branding fade into the darkness.















What did we do & why?
Previous Project
Last Project
Last Project
Last Project
Last Project
Next Project
Next Project
Next Project
Next Project
Next Project
Let’s chat over chai?
We’re not on socials, yet
TheBrokeStudio © 2024 All rights reserved
Let’s chat over chai?
We’re not on socials, yet
TheBrokeStudio © 2024 All rights reserved
Let’s chat over chai?
We’re not on socials, yet
TheBrokeStudio © 2024 All rights reserved
Let’s chat over chai?
We’re not on socials, yet
TheBrokeStudio © 2024